Episode 0 - Creating and Collecting Art for the Planet (Art Basel Paris+)

In October 2022, Art Basel Paris+ and Tezos hosted a compelling panel discussion titled "Creating and Collecting Art for the Planet," moderated by visual artist and curator Diane Drubay. This conversation brought together visionaries at the intersection of digital art and environmental activism, including Sebastien Heiman, Joanie Lemercier, John Gerrard, and Michelle Brown, who collectively inspired the audience with their insights and innovative approaches to leveraging art for environmental impact.

The discussion began with Diane Drubay emphasizing the urgency of using art as a tool for environmental activism. Sebastien Heiman shared his vision of using digital art and NFTs to support environmental nonprofits. Collaborating with artists to create NFT collections, The Good Society channels a substantial portion of sales to environmental causes. Heiman’s belief that art is the most powerful tool to move people and raise awareness set the tone for the conversation, underscoring the potential of digital art to blend creativity with impact.

John Gerrard took the audience on a journey through his world of virtual art, where for nearly two decades he has used game engines to create politically and environmentally charged virtual worlds. His recent projects on Tezos, such as "Bonework" and "Smoke Hands," explore the devastating impact of climate change on natural ecosystems. Gerrard's excitement about NFTs as a radical new space for public art resonated deeply, illustrating how digital platforms can democratize art ownership and engage a global audience without the need for physical presence.

Michelle Brown’s experiences with virtual and augmented reality to highlight climate change further enriched the discussion. Her projects, including "Gondwana VR" and "Floodplains XYZ," immerse audiences in the effects of climate change on fragile ecosystems. Brown’s dedication to ethical technology use and her role in challenging and shaping the future of digital art emphasized the importance of using immersive experiences to foster empathy and awareness.

Joanie Lemercier’s work adds a unique dimension to the conversation, blending visual art with environmental activism. Known for his large-scale installations that manipulate light and space, Lemercier has recently focused on projects that address climate change and ecological destruction. His piece "Slow Violence," which uses drone footage of the Garzweiler coal mine, starkly visualizes the environmental impact of coal mining. This project not only highlights the physical scars left on the landscape but also serves as a powerful call to action against fossil fuel dependency. Lemercier’s ability to transform abstract concepts into tangible, emotional experiences through his art demonstrates the profound potential of digital media to engage and mobilize audiences.

As the conversation progressed, the panelists explored the challenges and opportunities in bridging the gap between traditional and digital art markets. John Gerrard acknowledged the difficulty of integrating digital art into the traditional art world, pointing out that many contemporary art collectors still struggle to understand the value of digital assets. However, he expressed optimism about blockchains and platforms like Tezos and FX Hash, which enable the creation and distribution of art in previously unimaginable ways. The recurring theme that digital art could democratize art ownership and engage a broader audience highlighted the transformative power of technology in the art world. Gerrard shared anecdotes about receiving messages from artists and curators worldwide who were thrilled to own digital pieces, fostering a sense of global community and shared values.

Joanie Lemercier expressed frustration at the traditional art world's slow response to environmental issues, calling for a shift in values and practices. He urged the art community to move away from unsustainable practices and embrace a more ethical approach. Lemercier critiqued entrenched norms, such as the hypermobility of artists and the environmental impact of global exhibitions. He underscored the irony of promoting eco-friendly art practices while simultaneously engaging in environmentally detrimental behaviors, such as frequent flying for international shows. Michelle Brown echoed these sentiments, emphasizing that the clean NFT community has facilitated critical discussions about the ethical use of technology, transparency, and environmental impact. This new wave of digital art not only challenges the status quo but also offers a blueprint for a more sustainable and inclusive art ecosystem.

The panelists also delved into how digital art can create tangible, real-world impact. Sebastien Heiman spoke about The Good Society's efforts to create human experiences for NFT collectors, such as rewilding elephants in South Africa or attending environmental conferences. These initiatives aim to deepen the connection between art collectors and the causes they support, fostering a sense of community and collective action. Heiman's approach underscored the potential for art to transcend its digital form and create real-world impact.

Joanie Lemercier recounted his transformative experience visiting the Garzweiler coal mine in Germany, which shifted his focus from visual art to environmental activism. This visit led to a deep sense of urgency and a commitment to sustainable practices. His involvement in the clean NFT movement, which advocates for sustainable blockchain technologies like Tezos, highlighted the potential for artists to lead by example and inspire others to adopt more environmentally friendly practices.

In closing, the panelists emphasized the need for continued dialogue and action to harness the power of digital art for a sustainable future. They called on artists, collectors, and platforms to collaborate in creating a more responsible and impactful art ecosystem. The conversation at Art Basel Paris+ was a testament to the transformative potential of art in addressing environmental issues and inspiring positive change.