Launched in 2021 by Diane Drubay, blueshift is the fruit of curatorial research on environmental art as climate action enablers. It is through the collection of environnemental digital art, the curation of virtual and IRL exhibitions and the organization of public conversations, that blueshift will unveil its results step by step.
Each of these explorations act as research strands on how environmental digital art can trigger eco-conscious actions towards a sustainable future.
It started by the inception of a digital art collection focusing environmental art on the Tezos-based platform hic et nunc in March 2021. Then, a series of research, experimentations and online discussions on digital environmental art were organised in 2021 and 2022 under the project name "Arteztic".