Launched in 2021 by Diane Drubay, blueshift is the fruit of curatorial research on environmental art as climate action enablers. It is through the collection of environnemental digital art, the curation of virtual and IRL exhibitions and the organization of public conversations, that blueshift will unveil its results step by step.
Each of these explorations act as research strands on how environmental digital art can trigger eco-conscious actions towards a sustainable future.

It started by the inception of a digital art collection focusing environmental art on the Tezos-based platform hic et nunc in March 2021. Then, a series of research, experimentations and online discussions on digital environmental art were organised in 2021 and 2022 under the project name "Arteztic".
  • Raise awareness on the impact potential of environmental digital art.
  • Amplify the impact of environmental artists by supporting them.
  • Explore our research topic through curatorial practices and conversations.
  • Establish the world’s first online exhibition platform for environmental digital art.
we believe
Art collection fuels impactful artistic practices, motivates artists & supports aligned NGOs, fostering positive change. Therefore, all artworks presented can be bought directly from the artist.
our research
"How Digital Art Can Trigger Climate Action?"
Additionally to raising awareness and changing perspective, environmental art can play an fundamental role in acting towards positive futures. How digital art can trigger climate activism? Utilising its extensive outreach power, can we mention impact and action as the main function of environmental digital art?
blueshift invites to shift our perspective to the our Planet Earth. It is a direct response to the call for action shared by Marv Recinto in this article, and a reference to The Shift Project inviting our current system to move away from the carbon economy.
co2 impact
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