Launched in 2021 by Diane Drubay, blueshift is the fruit of curatorial and art collection research on environmental art as climate action enablers. It started by the inception of a digital art collection focusing environmental art on hic et nunc in March 2021. Then, a series of research, experimentations and online discussions on digital environmental art were organised in 2021 and 2022 under the project name "Arteztic".
  • Explore our research topic through curatorial practices
  • Raise awareness on the impact potential of environmental digital art.
  • Amplify the impact of environmental artists by supporting them.
  • Establish the world’s first online exhibition platform for environmental digital art.
  • Soon: Systematically donate to environmental NGOs with each NFT sale.
  • Soon: Experiment and innovate with on-chain technology for better futures.
we believe
Art collection fuels impactful artistic practices, motivates artists & supports aligned NGOs, fostering positive change. Therefore, all artworks presented can be bought directly from the artist.
our research
"How Digital Art Can Trigger Climate Action?"
Additionally to raising awareness and changing perspective, environmental art can play an fundamental role in acting towards positive futures. How digital art can trigger climate activism? Utilising its extensive outreach power, can we mention impact and action as the main function of environmental digital art?
co2 impact
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blueshift is a direct response to the call for action shared by Marv Recinto in this article, and a reference to The Shift Project inviting our current system to move away from the carbon economy.